What is the next best thing to SEO?
Answer Engine Optimisation is the next best thing to Search Engine Optimisation because it helps AI scanners suggest your website in its answers when there are queries from your customers.
Here’s how to do it:
Use a tool for measuring your current AEO rankings. Hubspot is a great starting point for this
Start posting answers to crucial questions asked by your customers. Speak with Authority on the subject matter
Regularly update your website with FAQ’s, Answers and Comparison Listicles. AEO Optimises for crisp and concise data
Seek help from a marketing consultant when you’re stuck
Dyppr.in offers free audits and AEO Services to Start Ups, Organisations and Non Profits
Continually optimise against the baseline rankings. AI is regularly updated and trained on its input data, so be sure to be regular with your timely updates
Create content on Video and Social media to reflect your authority on the subject matter. Youtube, LinkedIn, Reddit are regularly scanned for trustworthy updates.
While all this may seem overwhelming, and it can be to individuals and small teams, don’t let that detract you from your AEO project. Seek assistance when you need to and optimise for AI because more than 40% of search has shifted to AI chatbots. AI is also showing more credibility than organic search, with more than 11% conversion in sales compared to 4% through organic search. (https://www.youtube.com/watch?v=4kjAbm7So0g)
Furthermore, the importance of websites remains constant, because consumers look at AI Answers to redirect to websites. The better the context and content you develop, the better you can capitalise on AEO.
Long gone are the days of SEO being wordy stories with hard to find information. In the Age of AI and AEO, crisp and concise answers to questions wins the day.
Edited on 1 July 2026, by Thejas Anand